296: Understanding Ranching and the Challenges of the Beef Industry with Cassidy Johnston

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Cassidy Johnston grew up in a suburb of Denver but has now been ranching for over a decade. She
serves in the gap between the ranch and the table to build relationships and form bold partnerships to
answer the question, “Where does my food come from?”

Cassidy received her Bachelor of Arts in Environmental Studies from the University of Colorado Boulder.
She was a student researcher at the Leeds School of Business Research Division, graduating early with
honors. While there, she completed a thesis titled “Building a Rancher-Environmentalist Alliance to
Protect Ranch Land Environments from Development,” and that paper was the proverbial spur in the
flank that started her journey in the ranching industry.

She and her husband, Robert, have lived and worked on ranches in Montana, Colorado, and New Mexico
and have three little boys. Besides being an agriculture consultant and speaker, she is a bull and semen
rep, podcaster, book enthusiast, and collector of weird socks.

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This episode is presented by DPH Biologicals. Learn more at DPHBio.com