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We had the great honor to interview the co-founder and CEO of Square Roots, Tobias Peggs. Tobias has an incredibly successful career as the CEO of multiple companies, acquired by Adobe and Walmart, not to mention a background in Artificial Intelligence. Tobias shares the story of how Square Roots started with co-founder Kimbal Musk. Square Roots is a platform and program that empowers and trains urban farmers to grow leafy greens in modified storage container units. Tobias goes in to detail how they approach urban/indoor farming and have evolved their go to market strategy. Don’t miss this!