24: Coffee Direct from Farm to Consumer with Vega Coffee Co-Founder, Noushin Ketabi

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We loved the chance to talk to Noushin Ketabi about starting Vega Coffee by focusing on empowering growers at the farm level in Nicaragua. What makes Vega unique is cutting out the middle men in the coffee supply chain. Noushin talks about the origins of Vega, scaling the business, optimizing the supply chain and logistics, and organic growth. If you’re interested in companies that are narrowing the gap between the farm and the consumer, this episode is for you!

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